Toy Fair 2018 – Day 1 Reveals: Action Figures from IT 1990, IT 2017, American Gods, & Pan’s Labyrinth

Toy Fair has begun!

We’re starting off with a bang, announcing the highly requested Pennywise as portrayed by Tim Curry from the IT 1990 Miniseries alongside a full reveal of our Pennywise from the 2017 IT movie. Not stopping there, we also introduced Laura Moon from American Gods, and our second figure as part of the Guillermo del Toro Signature Collection, the Pale Man from Pan’s Labyrinth.

*For more images and info, be sure to click the product links below each description.*


IT – 7” Scale Action Figure – Ultimate Pennywise (1990)


NECA is thrilled to present one of our most frequently requested action figures of all time! From the revered 1990 horror mini-series Stephen King’s IT, Pennywise the killer clown takes action figure form.
Based on Tim Curry’s portrayal of the terrifying clown, this 7” scale figure is faithful to his on-screen appearance and packed with detail and accessories. Pennywise is fully articulated and features a total of four interchangeable heads, plus alternate monster hands, noisemaker, bunch of balloons and paper boat. Comes in collector-friendly deluxe window box packaging with opening flap.

More details here: IT – 7” Scale Action Figure – Ultimate Pennywise (1990)


IT – 7” Scale Action Figure – Ultimate Pennywise (2017)


From the acclaimed 2017 horror film IT, drawn from the pages of Stephen King’s original novel, NECA presents the definitive version of Pennywise in action figure form!
Based on Bill Skarsgård’s portrayal of the nightmare-inducing clown, this 7” scale figure has been painstakingly detailed to be as accurate to Pennywise’s ornate costume as possible. To recreate the most terrifying scenes from the movie, the fully articulated figure features three interchangeable heads, interchangeable hands, red balloon and paper boat. Comes in collector-friendly deluxe window box packaging with opening flap.

More details here: IT – 7” Scale Action Figure – Ultimate Pennywise (2017)


American Gods – 7” Scale Action Figure – Laura Moon


From the hit Starz TV series based on Neil Gaiman’s bestselling modern fantasy novel!
Laura Moon returns from the grave as a 7” scale action figure. Based on her appearance after she is brought back to life by Mad Sweeney’s lucky coin just in time to kill the mob trying to lynch her husband, Laura stands approximately 6” tall and features the likeness of Emily Browning. The figure comes with interchangeable hands and feet and a detachable right arm.

More details here: American Gods – 7” Scale Action Figure – Laura Moon


Guillermo del Toro Signature Collection – 7” Scale Action Figure – Pale Man (Pan’s Labyrinth)


The second release in NECA’s new collaboration with renowned director Guillermo del Toro! The Guillermo del Toro Signature Collection brings select characters from del Toro’s movies to life in premium action figure format with deluxe added elements.
From the dark fantasy film Pan’s Labyrinth, the grotesque Pale Man is super-poseable and comes with a detailed Underworld Throne. Collectible deluxe window boxed packaging.

More details here: Guillermo del Toro Signature Collection – 7” Scale Action Figure – Pale Man (Pan’s Labyrinth)


That concludes Day 1 of Toy Fair. Come back tomorrow for more news and announcements as we head into Day 2!