NECA (National Entertainment Collectibles Association) is a leading creator, marketer, and global distributor of licensed consumer products based on some of the world’s most recognizable movies, video games, comic books, and pop culture. The NECA group of companies includes game developer and publisher WizKids, urban vinyl icon Kidrobot, and Joseph Enterprises, maker of Chia Pet, Clapper and other iconic American products.
NECA has a passion for the brands it works with and a reverence for the intellectual property backing its products. NECA’s goal is to organically and consistently elevate each property, while protecting the vision of the creator. As a result, some of this generation’s most recognized directors (e.g., Tim Burton, Quentin Tarantino, and Guillermo del Toro) and writers (e.g., Stephanie Meyer, Suzanne Collins, Veronica Roth, and J.K. Rowling) enjoy working with NECA, allowing it to help bring their vision to their audience.
NECA’s Three Divisions:
NECA operates in three divisions: Consumer Products, Traditional & Online Marketing, and IP Distribution. Separately, each division employs a unique approach to enhance customer value. Together, these divisions provide a comprehensive, end-to-end solution to maximize each property’s exposure and reach.
NECA has worldwide distribution, leveraging direct deals with every big box retailer and shipping directly to over 4,500 specialty retailers, who provide access to early adopters. NECA also has the ability to offer added-value bundles to retailers for holiday exclusives with premium tie-ins.
NECA has standing relationships with media companies including Disney (and its subsidiary Marvel), Warner Bros. (and DC Comics), Lions Gate (and Summit), 20th Century Fox, Paramount, Universal Studios, Legendary Pictures, MGM, and Studio Canal, as well as video game companies including Microsoft Game Studios, Epic Games, Valve Software, Bethesda Softworks, Konami, Capcom, Ubisoft, Take Two Interactive, and Blizzard. NECA creates consumer goods in all product categories including tabletop games (e.g., board games and trading card games), console-based video games, as well as online and mobile games.
NECA works directly with its manufacturing partners to provide an unparalleled level of manufacturing expertise and support at a low cost. As a result, NECA can deliver detailed information on high-quality, factory-direct manufacturing throughout the world. NECA has its own offices in China and works with its established network of Chinese manufacturers to help achieve the best results, while controlling costs and maintaining stringent policies that ensure that all workers are treated humanely and fairly. NECA performs its own audits to ensure that working conditions meet its own high standards. This hands-on approach to manufacturing ensures fast results and exponentially greater profit per unit sold.
NECA’s fully integrated distribution system gives it the ability to leverage its products to small retailers, big box stores, as well as in direct and online distribution, for simultaneous sell-through across a wide range of market segments. NECA’s end-to-end manufacturing to distribution process allows it to bring products to market faster.
About the NECA family of companies:
WizKids, a wholly owned subsidiary of NECA, is a New Jersey-based game developer and publisher dedicated to creating games and collectible miniatures driven by imagination. WizKids first pioneered the Combat Dial system featured in HeroClix, the leading collectible miniatures game on the market, with over 500 million miniature game figures sold worldwide. WizKids continues to produce new proprietary game platforms and properties including the award-winning fantasy board game Mage Knight, the groundbreaking Dice Building Game engine used in the critically-acclaimed game Quarriors and the newly launched and critically acclaimed Dice Masters platform featuring characters from Marvel, DC Comics, Dungeons & Dragons, and Yu-Gi-Oh!, as well as its widely hailed execution of Star Trek: Attack Wing.
In late 2014, urban vinyl icon Kidrobot was purchased by a wholly owned subsidiary of NECA. The globally recognized creator of designer vinyl toys was restored to its position as an artist-run company, and proceeds under the creative direction of Frank Kozik, renowned graphic artist and creator of the Labbit urban vinyl toy line. Founded in 2002, Kidrobot is acknowledged worldwide as the premier creator and dealer of limited edition art toys, signature apparel and lifestyle accessories. Kidrobot offers not only a powerful medium for today’s international fashion designers, illustrators and graffiti artists, but also the creative canvas for emerging street trends and pop art.
In 2018, NECA acquired Joseph Enterprises, Inc. and Joseph Pedott Advertising and Marketing, Inc., integrated consumer product companies which design, market and distribute novelty, home, and garden products. JEI rose to success with its two most popular products, the Chia Pet and The Clapper, which are recognized as consumer icons. JPAM has deep expertise producing and airing television commercials throughout the USA and Canada over its 55 years of existence.